INVEST Digital Health Conference回归，聚焦消费者
INVEST Digital Health Conference Returns with Focus on Consumers
尽管直接面向消费者的商业模式在医疗领域历来成败不一，但Boston Consulting Group今年早些时候发布的一份报告指出，在医疗行业如今如何看待消费者这一问题上，一些关键准则已经形成。这些准则包括：以同理心设计能够解决患者摩擦的产品和服务；通过透明度和问责制提升信任；以及采取消费者优先的思维方式。其中一些理念将成为INVEST Digital Health Conference讨论的一部分。该会议定于10月29日在达拉斯的Pegasus Park举行，并与Health Wildcatters合作举办。
初步议程已经确定，部分演讲嘉宾也已确认，包括：
Jack Stockert，Health2047董事总经理
Leo Grady，Jona CEO Bethanie Baynes，Amazon企业业务开发总监Tanvi Jayaraman，Oura健康AI临床负责人Patrick Sheehan，Withings价值医疗副总裁Ali Diab，Collective Health CEO Ken Nelson，Nelson Jennings Ventures合伙人Tom Samuelson，Twin Health CFO Peter Micca，Caduceus Capital Partners管理合伙人Shashi Shankar，Novellia CEO Arpan Parikh，Kin Health CEO立即注册！
初步议程包括七场会议：
从实验室到客厅：消费者诊断的崛起
从肠道健康分析、STI检查到全身生物标志物检测，患者越来越多地转向直接面向消费者的诊断平台，以获取有关自身健康的答案。在本场会议中，该领域初创企业的领导者将讨论人们要驾驭这类个人健康数据，需要何种程度的个性化、临床严谨性和消费者参与度。
便利性如何重塑临床战略
患者不断变化的偏好和期望迫使医疗系统和数字健康公司重新思考护理交付方式。本场小组讨论将深入探讨，医疗服务提供者如何为患者提供他们在生活其他领域已经习惯的、以消费者为中心的便利性，以及这一转变如何带来更高的忠诚度、依从性和更好的结果。
去除中间商：消费者药品平台的新时代
消费者希望医疗服务像零售一样运作，具备透明定价、送货上门、直观的数字体验以及按需访问。作为回应，药品生产商正通过推出绕过中间商的直接面向消费者平台，重塑患者获取和购买药品的方式，这可能使制药行业比以往任何时候都更贴近患者。制药行业领导者将探讨面向消费者的模式如何挑战传统医疗分销渠道，并讨论这些新平台能否改善可负担性和依从性。
支付方在消费者健康时代的角色
随着医疗越来越由消费者驱动，支付方如何融入其中？从承保直接面向消费者的数字健康工具，到整合会员的可穿戴设备数据，再到部署语音AI用于导航和会员支持，支付方正被推动着超越传统的福利设计——本次讨论将阐明他们如何应对不断提升的消费者期望。
构建DTC减重经济：一次一张GLP-1处方
GLP-1药物仍是数字健康领域增长最快的细分市场之一。消费者可以选择种类繁多的直接面向消费者的减重平台，但关于单位经济效益、患者留存、支付方参与以及长期结果的问题仍然存在。本场小组讨论将探讨减重初创企业如何构建业务、与患者互动以实现健康目标，以及它们如何管理药品供应限制，并从处方业务拓展至完整的代谢健康服务。
当消费者品牌进入雇主福利体系
医疗、消费科技和员工福利之间的界限正在变得模糊。越来越多的雇主正与消费者品牌合作，提供更像零售体验而非传统保险产品的健康服务。福利领域的领导者将讨论这一趋势如何改变服务获取和参与度。
可穿戴设备如何改变健康行为？
全国数百万人每天佩戴智能手表和智能戒指等可穿戴设备。这些设备已不再局限于计步，而是开始持续监测睡眠、心脏健康、压力和代谢信号。请听行业领导者讨论他们如何努力验证可穿戴设备数据并将其整合到护理交付中，以及他们认为在可穿戴设备驱动的护理方面，报销和监管路径未来将如何发展。
立即注册
本次活动的赞助商包括LH Capital、Health Wildcatters和Pegasus Park。如果您有兴趣成为本次会议的赞助商，请联系[email protected]，讨论我们如何制定符合贵公司战略目标的定制赞助方案。
Although direct to consumer business models have had mixed success in healthcare historically, a report from Boston Consulting Group published earlier this year noted that some key guidelines have emerged in terms of how the healthcare industry now thinks about consumers. They include designing products and services that address friction for patients with empathy; improving trust with transparency and accountability; and adoption of a consumer-first mindset. Some of these concepts will be part of the conversation at the INVEST Digital Health Conference, scheduled for October 29 in Dallas at Pegasus Park and held in partnership with Health Wildcatters A preliminary agenda has been set, and some of the speakers have been confirmed. They include:
Jack Stockert, Managing Director at Health2047
Leo Grady, CEO, Jona Bethanie Baynes, Director of Corporate Business Development, Amazon Tanvi Jayaraman, Clinical Lead for Health AI, Oura Patrick Sheehan, Vice President of Value-Based Care, Withings Ali Diab, CEO, Collective Health Ken Nelson, Partner, Nelson Jennings Ventures Tom Samuelson, CFO, Twin Health Peter Micca, Managing Partner, Caduceus Capital Partners Shashi Shankar, CEO, Novellia Arpan Parikh, CEO, Kin Health Register today!
The preliminary agenda includes seven sessions:
From Lab to Living Room: The Rise of Consumer Diagnostics
From gut health analysis to STI check-ups to whole-body biomarker testing, patients are increasingly turning to direct-to-consumer diagnostics platforms for answers about their health. In this session, leaders from startups in this space will talk about the level of personalization, clinical rigor and consumer engagement needed in order for people to navigate this type of personal health data.
How Convenience Is Reshaping Clinical Strategy
Patients’ evolving preferences and expectations have forced health systems and digital health companies to rethink how care is delivered. This panel will dive into how providers are offering patients the level of consumer-centric convenience they’ve become accustomed to in other areas of their life — and how this shift can lead to improved loyalty, adherence and outcomes.
Cutting Out the Middlemen: The New Age of Consumer Drug Platforms
Consumers want healthcare to work like retail, with transparent pricing, home delivery, intuitive digital experiences and on-demand access. In response, drugmakers are reshaping how patients access and purchase medications by launching direct-to-consumer platforms that bypass middlemen, which could bring pharma closer to the patient than ever before. Hear pharma leaders explore how consumer-facing models are challenging traditional healthcare distribution channels, as well as discuss whether these new platforms can improve affordability and adherence.
The Payer’s Role in the Consumer Health Era
As healthcare becomes more and more consumer-driven, how are payers fitting into the equation? From covering direct-to-consumer digital health tools to integrating members’ wearable data to deploying voice AI for navigation and member support, payers are being pushed to go beyond traditional benefit design — and this discussion will shed light on how they are responding to rising consumer expectations.
Building the DTC Weight Loss Economy, One GLP-1 Script at a Time
GLP-1 drugs are still one of the fastest-growing segments in digital health. Consumers have a wide array of direct-to-consumer weight loss platforms to choose from, but questions remain about unit economics, patient retention, payer involvement and long-term outcomes. This panel will explore how weight loss startups are structuring their businesses and engaging their patients to achieve health goals, as well as how they’re managing drug supply constraints and evolving beyond prescriptions into complete metabolic health offerings.
When Consumer Brands Enter Employers’ Benefits Stack
The line between healthcare, consumer technology and employee benefits is blurring. More and more employers are partnering with consumer brands to deliver health services that feel more like retail experiences than traditional insurance offerings. Hear benefits leaders discuss how this trend is changing access and engagement.
How Are Wearables Changing Health Behavior?
Millions of people across the country don wearable devices like smartwatches and smart rings every day. These devices have moved beyond step counting into the continuous monitoring of sleep, heart health, stress and metabolic signals. Listen to industry leaders discuss how they’re working to validate wearable data and integrate it into care delivery, as well as what they see coming down the pipeline in terms of reimbursement and regulatory pathways for wearable-driven care.
Register today!
Sponsors for the event include LH Capital Health Wildcatters, and Pegasus Park. If you’re interested in becoming a sponsor for this conference, please contact [email protected] to discuss how we can create a tailored sponsorship package that meets your company’s strategic goals.